Max Bernstein

You're still cooking in an RV. While you're billing hours like it's 1995, your competitors are building empires. That framework you developed for your biggest client last month? They own it now. You got paid for 40 hours. They'll make millions from it over the next decade. That proprietary system you included in your last proposal? Another consultant just copied it, packaged it, and is selling it as a course. You're Walter White teaching high school chemistry while your formulas could build...

She was practically folded in on herself. Shoulders hunched. Voice deflated. This successful coach who'd transformed hundreds of lives was struggling with the same five words I hear every week: "I can't explain what I do." She had clients. She had results. She had transformation stories. She just couldn't find the words. "It's like chocolate ice cream," she finally said. "I can't explain what it tastes like." I nodded. Because when you've built your business from your deepest transformation,...

Your prospects' brains can't touch, weigh, or taste your expertise. So they panic. And start judging you on completely irrelevant signals... Like your Zoom background. Or whether your website has "enough testimonials." This isn't them being stupid. It's 200,000 years of evolution messing with their decision-making. Their ancient brain is literally freaking out because it can't process intangible services the way it processes physical objects. Here's how to work WITH their biology instead of...

I had 37 unread notifications across 8 productivity apps. Each one solving 30% of my problem while creating 70% more complexity. Three dogs at my feet, conference call on mute, scrolling through yet another onboarding flow asking me to "customize my experience," I realized something: The perfect app for my brain doesn't exist because no company would build it. Who's going to create a productivity app based on Jim Rohn's 1950s philosophy? Who's going to build a task manager that locks certain...

Ever fumble your words when someone asks what you do? You literally just solved a problem in 10 minutes that stumped them for months... But somehow you sound like you're reading from LinkedIn when you explain it. Meanwhile, inside your head you're like... "I'm a genius at this stuff. Why do I sound so... basic?" Here's the thing... Neuroscientists discovered something crazy about expertise. You don't have one expert brain. You have FOUR. And three of them can't talk. When they scanned expert...

I need to share something embarrassing that happened during yesterday's workshop. After teaching for 90 minutes about invisible expertise, I analyzed my own transcript. The system's verdict was brutal: "You made a classic expert mistake - you tried to download your entire brain in one session. The irony? You demonstrated your own invisible expertise problem while teaching about invisible expertise." It compared me to someone teaching swimming by throwing the student into the ocean with a...

Strange thing about time and expertise: Past-you has been creating brilliant frameworks on whiteboards, napkins, and in client conversations for years. Then throwing them away. Present-you is probably solving a client problem right now using an approach you've refined through hundreds of iterations. But can't quite explain. Future-you (in about 4 hours) will have captured 4 of these tools permanently. Finally. This workshop is where your timelines converge. It's not about learning something...