Max Bernstein
Generate more revenue by blending traditional marketing wisdom with automation and AI.
You're sitting on $100K worth of expertise (and can't see it)
Quick question... When a client asks "What's your process?" do you ever stumble through your answer? You know you get results. You know you're good at what you do. But explaining how you do it? That's... harder. Here's why that's costing you serious money. The Invisible Expertise Problem Every expert I know has the same frustration: You solve problems brilliantly, but you start from scratch every time. You have years of experience, but it feels scattered. You watch other people package...
Why most AI education makes you want to take a nap
Ever notice how the best AI resources are also the most boring? I was digging through Anthropic's new "AI Fluency" guide this morning... Don't get me wrong, it's PACKED with value. Super well structured. Tons of great info. If you were grading it like a term paper, it'd get an A+. But I started falling asleep trying to get through it. It reads like a textbook written by robots FOR robots. Which reminded me of Jesse Cole and the Savannah Bananas. You know...the baseball team that turned...
Free AI Guide (Google Drive Edition)
Ever notice how Google Drive is basically where good ideas go to die? You dump your thoughts in there... Promising yourself you'll "circle back" to them later... And then they just sit there. Rotting. Like that leftover Chinese food you forgot about in the back of your fridge. I know because last week I found HUNDREDS of forgotten docs in my own Drive. Ideas. Research. Half-finished projects. All collecting digital dust. But here's the thing... The problem isn't ORGANIZATION. The real problem...
Need 5 mins of your genius (got something for you)
Happy Tuesday, Quick favor to ask... I'm building something to help consultants turn their expertise into leverage-ready IP. (Using some pretty wild AI systems I've been testing.) But here's the thing... I don't want this to be another collection of "templates" that gather digital dust on your hard drive. You've probably bought enough of those already. Instead, I want to build a COMPLETE SYSTEM. Something that helps you: • Spot high-value patterns in client conversations • Turn your natural...
The "name swap" test
You see it too, right? Everyone's content starting to sound like one big blur of recycled ideas? Like we're all just copy-pasting each other's brains... especially now that AI joined the party. "The writer Jonathan Lethem has said that when people call something 'original,' nine out of ten times they just don't know the references or the original sources involved. What a good artist understands is that nothing comes from nowhere. All creative work builds on what came before. Nothing is...
Most people use AI like duct tape (don't do this)
I went down a strange rabbit hole this weekend... I took all my strategy session notes from the past month, tossed them into AI, and started hunting for patterns. (My desk looked like a digital crime scene - 3 monitors, dozens of tabs, coffee cups and candy wrappers everywhere.) One comment kept jumping out: "You just think about AI differently." At first I was like... what the hell does that even mean? It's AI. We're all looking at the same tools, right? But after the 5th person said it, I...
Tired of random AI tools that don't deliver?
A Day in the life of a Business Consultant | Former Fortune 500 Executive | 6:15 AM - Home Office First LinkedIn check. Heart sinks. Feed flooded with: "I replaced my consultant with Claude" "How GPT-4 wrote my business strategy" "AI consulting tools under $50/month" Thirty years of experience competing with a $20 ChatGPT subscription. 7:30 AM - Kitchen/iPhone Morning damage control: Client email: "Can't we just use AI for this?" Prospect cancelled call: "Using AI tools instead" Discussion...