Max Bernstein

For the past few months, I've been co-writing Jay Abraham's newsletter alongside Michael Simmons. Jay's one of the most influential business strategists alive. Almost everyday, I've been reading his transcripts, studying his case studies, building systems around his thinking. Somewhere in there, something shifted. The frameworks stopped being content I was editing... They became how I see things. I stopped asking "how do I find more clients?" and started asking "who already has my ideal...

This week over Christmas (still apologizing to my girlfriend) I worked with a business development lead at a VC fund. Smart guy. Hustling hard. Doing "all the right things." More demo days. More cold emails to founders. More LinkedIn conversations that go nowhere. His boss saw the effort but nothing was closing. He came to me thinking he needed better outreach templates. A sharper LinkedIn strategy. More volume. Instead, we pulled the data on what was actually working. The deals that closed....

I've been a maniac for the past few months. In the lab. Experimenting. Teaching. Building things I'm soooo excited about. But this email list sat in the corner of my dashboard, unopened, starting to wonder if I was ever coming back. I'll tell you what I've been doing in a second, but first, something that might sting... You probably have a folder somewhere. Maybe in Notion. Maybe buried in your X bookmarks. Maybe it's a $99 "prompt library" sitting in your Downloads folder next to a headshot...

I disappeared for a bit. Not intentionally. But enough that I owe you a real update. Because a lot has changed... And at the same time, nothing has changed at all. Let me explain. Earlier this year, I accidentally found my niche. I'd been obsessed with AI for about a year at that point. Playing with every tool Testing every workflow Going deep on patterns Then I started analyzing transcripts from my own consulting sessions. And I saw something I couldn't unsee... Hidden in those conversations...

Quick question... When was the last time you hired someone based on a PDF? Exactly. But I bet you've signed up for something after using a calculator... quiz... or diagnostic tool that made you go "holy shit, I need this." So why aren't YOU building these tools? Because you think it requires coding. Or hiring developers. Or learning some complex tech stack. Wrong. You just need to know how to talk to AI. Here's what I actually built (zero coding): That's StoryBounty - my AI testimonial...

Ever buy something from Russell Brunson and wonder how it happened? Like...you're just watching a webinar to "get some ideas"... Next thing you know, you're typing in your credit card info at 11 PM. And the weird part? You don't feel sold to. It felt like YOUR decision. I discovered something fascinating about this yesterday. There's actually a second game running underneath every Brunson presentation. Invisible psychological patterns that bypass your conscious mind completely. Like a...

Russell Conwell founded Temple University with $7 million he made telling the same story 6,000 times. The story was about a farmer who sold his land to search for diamonds, wandered Africa for years, and eventually threw himself into a river in despair. Back at the ranch (farm) the guy who bought his land found a weird rock in the creek. Turned out the whole farm was covered in diamonds. Everyone knows this "Acres of Diamonds" story. What most people don't know is that Earl Nightingale added...