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Max Bernstein

Generate more revenue by blending traditional marketing wisdom with automation and AI.

This week's sessions + two new resources you can use right now

We had two AI packed sessions last week in Beware the Default and I wanted to send a "quick" recap plus give ya'll some goodies... 🍻 AI Happy Hour On Wednesday, three different people asked three versions of the same question. Charles asked which tool to start with Deon asked why his dashboards kept breaking Max V. asked when to use Cursor vs. Claude Code No one seems to have a decision framework for where to build what. So I built one. "Where Should I Build?" Decision Framework Six tiers w/...

Want me to build something for you? Fo' free?

Orrrrrrr...do you just want to watch us build "from-the-hip?" Every Wednesday at 4pm EST, we host an "AI Happy Hour" where people can bring things they need help with in their business and we build custom solutions live. And sometimes, I just start chasing squirrels, and building random apps, sites, prompts and/or workflows.Either way, it's a lot of fun and you are guaranteed to learn something. This is normally reserved just for community members but we are opening the garage door for a bit...

I'm running an experiment. You're in it.

Two people on this list will open the same newsletter next Monday. By the end of the month, they'll be reading completely different things. And that's by design. I can't help myself but test new "AI toys" and so I am testing out a new one... It covers Cognitive Fingerprint territory: Decision-making Pattern recognition The mechanics of expertise Good starting point for everyone (if that's your thing). Then AI keeps track of what you open, what you click (what you are actually interested in)...

Why Nobody Uses Your Prompts

You have probably built a prompt. Maybe it was for some marketing copy, maybe for extracting insights from transcripts (my fave). Maybe it took you six hours and a glass of wine that became three glasses. You sent it to a client. Posted a version on LinkedIn. Got some likes and a few digital pats on the back. Then nothing. No one used it. Not realllly. The engagement was real but the implementation...not so much. This is the last mile problem. It has buried more courses, templates, and prompt...

Lights. Camera. Friction.

This article first appeared on Beware the Default newsletter. "In the beginner's mind there are many possibilities, but in the expert's mind there are few." -Shunryu Suzuki The plan was simple… Test Anthropic’s new Cowork feature, see what it could do and share what we found. An hour later, we had something more useful than a demo reel. We had an honest record of what happens when you actually try to do complex things with a four-day-old product. The YouTube Version You’ve seen the posts. “I...

Be the source, not the stream.

Was watching the Rams / Panthers playoff game and the commentators were talking about Ram's head coach Sean McVay. "When he came in he took the league by storm and was giving defenses fits. Now you look around and you see it everywhere." The specific innovation they mentioned is using 3-4 tight ends who can all catch AND block. McVay didn't invent the tight end. He just saw something others didn't and built a system around it. Now every offensive coordinator in the league runs some version of...

A show where we have no idea what's coming

My buddy Zain and I are starting something new. Every week, we work with AI to solve weird, specific problems. Ours. Clients'. Random things that actually probably don't solve anything outside of our weird curiosity. But we got good at it. Fast. So we thought… What if we did this live? And what if we had no idea what problem we'd be solving until the moment we hit record Here's the format: The cryptic vault Working with clients recently, I've discovered I have the most fun and do my best work...